Smartphone usage has reaches the four corners of
the world along with the globalization of technology that has increased
dramatically. However, due to the high data and connectivity costs associated
with this growth, most Internet users have access. In Mexico and Brazil, for
example, Consumers in Latin America can receive access to 500 MB of data on
their phones. Global estimates that 73% of mobile phones are prepaid. I will
discuss the Siglo approach
which is extremely expensive and difficult to access right away, and it has
made it easier to work, income, unrelated households when you connect the
internet in different ways.
Siglo is
the future of mobile transactions and connections in the high growth growth
market paid by brand sponsors to improve access to the network. Siglo is a
financial and digital block-chain protocol. Siglo smartphones users use the
protocols, roads to work, anytime or schedule that they can login to the
internet, they can win. The first Siglo app has 1.2 million users in Pig.gi,
Mexico and Colombia. While emerging markets continue to grow and see economic
growth, multinational and local brands are showing great interest in reaching
this community. As the economy continues to grow and enter the internet, Pig.gi
offers solutions for new consumers,
In addition, Siglo offers a comprehensive solution
for pay-as-you-go users first by removing barriers that hinder the participation
of the digital economy, such as high costs.
Siglo Protocol:
In the emerging markets today, increased access to
cellular connectivity is undeniably creating new economic opportunities. We
look forward to empower smartphone users in this market by removing barriers
that previously prevented them from participating in the digital economy.
Siglo will
also offer brand scalable solutions to connect with customers in some of the
fastest growing markets in the world. Transactional deductions of ecosystem
benefits from unchanged and auditable textbooks on the Ethereum block,
including brand transactions, user transactions and user-to-user transactions.
By tokenizing mobile airtime access, Siglo will be able to facilitate increased
uninterrupted user access to the network through the creation of a
decentralized mobile network.
Background:
We built Siglo for the success of our Android
Pig.gi app, which has been used by more than one million smartphone owners in
Mexico and Colombia to access the internet, adding a block layer above the
previously established data chain point, called Piggy .gi coins More than 65%
of these users are not labeled. Launched in 2016, Pig.gi has generated over one
billion impressions for its brand partners, and has distributed 45 million
Pig.gi coins to users. We have collected a lot of new data that maps the
customer's journey from the initial discovery to the final transaction.
Solve the problem:
In the Mexican market, 61% of adults do not have
bank accounts and by 2016. In Latin America, 85% of smartphone connections are
paid in advance. For this user, 500MB earnings require between 8 to 40 hours of
work, based on average wages and top-up costs in Mexico and Brazil. Getting
top-ups for cellular connectivity requires a trip to a supermarket, gas station
or small roadside shops. By using the Pig.gi app, this user can get airtime
toptime during their trip, at home, or whenever their schedule enable them to
interact with the app - giving them the ability to connect more than ever
before.
Siglo's Token:
To provide top-ups in scale, the Siglo token will
be launched as a first-of-its-kind accessory for mobile communication. We hope
that the Siglo token generation will measure the expansion platform that will
provide benchmark access to airtime as well as expand ecosystems in new and
future markets. As the user grows, our data set is stronger and demand for data
increases.
Siglo's value
proposition is unique because it's been launched into a market where it's loyalty
and participation has been achieved through the existing Pig.gi user base of
1.2 million users in Mexico and Colombia.
The token economic challenge is to balance the
volatility of a free-floating token in the market where advertising costs and
mobile credit vary. The problem will be discussed in two levels:
Siglo tokens
that allow exchange rates in Siglo apps, for example between Pig.gi apps and
other Siglo apps
off-chain data connectivity that matches the price
of local market products, such as Pig.gi coins provided to users when they
interact with content and brands.
While currently, the Siglo protocol will be used in Pig.gi
coins or points distributed in different markets with tariffs that are a
function of mobile airtime costs, advertising costs, and value local fiat
currency.
The value of these off-chain chains varies between
markets and applications, but remains at the cost of local products. To
purchase products and top-ups from local carriers, users can exchange their
data coins. In stage 2, users can also purchase Siglo apps in the future - we
aim to build exchange exchanges between protocol and peer to peer transfers.
Siglo Team:
Currently, there are
14 people left from 6 countries between the Siglo and Pig.gi teams. These
include technical, commercial and sales development teams, campaign management,
content editing for Pig.gi, and marketing.
Joel and Isaac Phillips were the brothers and founders of Pig.gi and Siglo. They have visited more than 50 countries, most emerging markets with prepaid connectivity. They have spent the last 3 years living and running a company with operations based in Mexico City.
It is
important to go beyond theory and be in the field in emerging markets to
understand how users live, think, connect, and consume the internet. At the
same time, working with service providers, brands, and even mom & pop
stores in emerging markets is very different from the highly developed ones.
Informations:
Website: https://siglo.com/
Bitcointalk: https://bitcointalk.org/index.php?topic=2906845.0
Instagram: https://www.instagram.com/siglo.coin/
Twiter: https://twitter.com/SigloCoin
Telegram: https://t.me/Siglo
Facebook: https://www.facebook.com/SigloCoin/
Authored By: Richard Ayebaesin
Bitcointalk Name: ayeba
